I believe a new fad in the IT industry is emerging. I would call it as a weak intelligence era. The weak/strong distinction comes from an old argument in the AI field. Weak here means to reach the result of behaving intelligently without imitating the process of thinking "intelligently".
This fad is mainly based on latested advances in artificial intelligence and the huge amoung of data generated after web2.0. A long-time controversal vision - the semantic web - may also help to shape this new era.
From a consumer's view, applications with weak AI will:
1) Know who you are, what you like, what groups you belong...
2) Be able to predict your preferences.
3) Engage in simple human-computer interactions (Verbal/NLP, visual/Computer Vision...).
4) Possess a sense of autonomy.
5) Build a weak level of personal relationship.
From a business's view, applications with weak AI will:
1) Make more sense of various kinds of data.
When will the fad come? I think the question lies in when there could be several killer applications that dramatically show the improvement of the cluster of new methods. It will not be long~
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